Pratt Presents: Design, Technology, and the Future


Last night I went to a program presented by Pratt at Civic Hall. The topic was about how to navigate the newest intersections between design and technology, by exploring the ways in which ideas and innovation are fueling the future.  It was a conversation between Phillip Tiongson, from Potion & Justin Hendrix from NYC Media Lab with an introduction by Santiago Piedrafita, alum of Pratt & newly appointed chair of the Pratt Graduate Communications Design dept.

In addition to free beer and soft pretzels(!), Phillip and Justin had a really interesting dialogue. Potion’s mission of working in the intersection of  Design, Technology, and Engineering/Production lands them a lot of interesting work for Museums and other arts related applications. I remember reading about this Joseph Albers Interaction of Color iPad app awhile ago, but now I see it was Potion that was behind it. So cool and totally brings back memories from my Pratt color theory class.

All attendees also got a copy of the new issue of Pratt’s DxD4—Differentiate by Design 4. The publication is about design & technology and uses fluorescent inks and the visual language of satellites and x-rays to uphold this theme. Throughout the issue there are a couple of full page quotes. These bight text odes to design are striking and worth repeating:

Design is a funny word. Some people think design means how it looks, but of course, if you dig deeper, it’s really how it works.
—Steve Jobs

Design is the intermediary between information and understanding.
—Hans Hofmann


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